OK: Music Video Ideas

Wilkinson - Afterglow

• Props (which help to set the scene and support the story)
• Contemporary music collaborates with contemporary setting
• Bright lighting throughout the music video (also helps with the mood/tempo of music)
• Costume (helped to portray the couples ordinary lifestyle)
• Close-ups helped to capture the actors emotions in the video
• Mid-shots helped to capture the background as well as the characters actions
• Tracking shot shows the items in the room
• Overlaying text on screen commentates the story of the music video
• Fast cutting rate matches the tempo of the music
• An increased cutting rate matches the commentary of the overlaying text

Tourist - Run

• Birds eye view captures the element of the scene and the surrounding nature
• Props are used to help emulate an ideological discourse throughout the video
• Handy cam creates sense that more than one person is in the scene even though they are not present
• Tracking shot captures the characters running through the woods
• Panning from a mid shot to a close shot helps to focus on the emotions of the characters
• Parallel lines of action help to show to different stories between the male and female characters which integrate with the lyrics of the song

Mura Masa - What if I go

• Background and setting helps to create a trendy atmosphere
• Costume proves to show the characters as being individual and ‘hipster’
• Transitions move from a mid shot to a medium long shot to capture the background ‘train signs’
• Parallel lines of action show more than one story within the music video
• Cinematics set the scene and location
• Fast cutting rate when the music changes tempo, switches between different lines of action