NW: Music Video Ideas

Years & Years – “Desire” ft. Tove Lo

·        Montage
·        Meat shots
·        Variety of shot length and framing including long shots and CU’s
·        Colouring- light and dark, two contrasting locations and themes 
·        Deserted location
·        Cut on beat, makes the video fast and exciting
·        Illustrative, depicting ‘desire’ and the artist is singing the lyrics
·        Parallel lines of action, cutting between to build up suspense

Kiiara – “Gold”

 

·        Handicam
·        Domestic location used
·        Mirror shots
·        Jump cut editing on beat
·        Dark colouring, dramatic effect
·        Meat shots and CU’s of actors in the video
·        Speed, fast and upbeat to match tempo

Flume - Never Be Like You feat. Kai [Official Music Video]

·        Post production editing, distorting the images

·        Cut on beat
·        Constant movement
·        Domestic location
·        Follows one person, tells story
·        No artist in the video; no singing the lyrics
·        Artistic